A Publishing House Needs Stories
My first AI pass-through on this sales letter included no stories. That happens so often with AI.
But stories are important if you actually want to make sales. Stories convince people. Stories give people confidence in what you have to sell.
When I consulted with Unity House, the book publishing division of Unity Church, I was surprised that they weren't selling more books. They published a small magazine, Daily Word, with 4 million subscribers. They published another magazine with 200,000 subscribers. And, yet, they were selling few than 10,000 copies of most of their books. After reading six of thei books, I discovered why the books weren't selling. The authors did not tell stories. Without stories, the books had little to no word-of-mouth. Without stories, no one was telling their friends - Hey, you gotta read this book. It's incredible! The books weren't being passed along.
Without that word-of-mouth, they sold a lot less books than they had expected to sell.